Hilary Larson! owner
“Turn your hobby into your profession…”
Like something out of “Field of Dreams”, those words arrived at the forefront of my mind back in 2003. Within days I left my career in telecom start-ups and started Eat Cake! in Newburyport, MA. Initially launched out of my home kitchen, the business grew due to a loyal following, some serious word-of-mouth, a little selective magazine advertising, one completely awesome website, and my husband who believed in me even when I didn’t know what I was doing. Eight years later, because of an unwavering commitment to quality, love for the product, and a dream staff, I have a well-respected business in a gorgeous studio in the town I call home. You can find me at Eat Cake! in downtown Newburyport with my son, Charlie, at my side and a smile on my face.
I recognized my passion for cake decorating as a young teenager. After experimenting, researching, and seeking guidance in edible art, I decided to pursue a career in confections. Friends and family allowed me to create new personalized cakes for every occasion. My bachelor’s degree in Hospitality Management left me craving an outlet in creativity and art, so I earned a Certificate of Pastry Arts from New England Culinary Institute. While searching for an internship, I found Hilary Larson’s bio and loved her fun-loving attitude and passion for pursuing a dream. I began at Eat Cake! in March of 2011 and soon realized that I was not the “new girl”, but part of the family. With Hilary’s guidance, I love using my focus in sculpted fondant art to add to the diverse custom cakes she creates. I look forward to making your next cake from Eat Cake! look as spectacular as it tastes!
You could say that I was born to do this. In fact, one of the first words I ever uttered was “butter”. Well, in truth it was really more like “bootah” but whose picky about dropped “r’s” around these parts? My job here at Eat Cake is an important one as it revolves solely around public relations. I greet folks when they come in and then wave as they leave. Sometimes I bang on the door and squeal to make them feel extra appreciated as they walk up the stairs with their box of cupcakes. At the end of any given day I’m pretty spent and I’m typically covered in sugar or buttercream or food coloring. All part of the job. They couldn’t do it without me here. At least I think that’s what I’ve heard them say. Maybe it’s that they wouldn’t want to.